By Rebecca Hahn
Digital asset management (DAM) is a term used for the formal organization of assets. Its principles can be used regardless of which physical system is in place. “Assets” here can be defined as files incorporating metadata and can be any format, including text, image, sound and video (Littleson 2009). DAM activities improve efficiency in file management, metadata management, workflow and access (CHIN 2013). Digital asset management systems are open-source or proprietary software designed to streamline asset management. DAM systems “provide the capability of ingesting, describing, tracking, and circulating a digital file” (Waibel 2006).
Digital asset management systems have been around for over a decade and are used in diverse sectors from corporate to non-profit. Cultural heritage organizations can make great use of them to organize and provide access to their assets. When an institution implements a centralized, easy-to-use system to access its assets, a variety of departments can benefit. Assets can be used not only for collections management and curatorial purposes, but also for education, web development, sales, marketing and digital preservation (CHIN 2013). Continue reading