“If it can’t be found on the Internet, it doesn’t exist.” As we move into the Twenty-First century, industries have transitioned to a social media platform to promote their products. With a click of a button, users can easily access information. Traditional cultural institutions, such as the Morgan Library and Museum, have embraced this revolution. Online social media platforms offer institutions an unusual opportunity to interact with patrons outside their physical walls. This facilitates educational dialogue and offers institutions a chance to showcase their programming to a larger audience.
The Morgan’s social media managers, Moriah Shtull and Michelle Perlin, offer their thoughts on promoting the library’s collections and educational programs and its transition to social media.
Q: The Morgan Library and Museum has made its transition to social media. What are some of the benefits?
A: The mission of the Morgan is “to preserve, build, study, present, and interpret a collection of extraordinary quality, in order to stimulate enjoyment, excite the imagination, advance learning, and nurture creativity,” and social media presents an unparalleled opportunity for outreach to a global audience. Continue reading